Efrati, Benjamin
IphigÉnie
Iphigénie is an experimental synthpop concept album exploring complex contemporary themes such as the relationship between humanity and digital technologies and non-human entities, love and grief, through the story of a human and a cat. While integrating other musical influences (traditional music, sound design), this album expresses itself through its own stylistic approach.Iphigénie brings together ten love songs, each addressing various social issues. The album draws its inspiration from Serge Gainsbourg's masterpiece, Histoire de Melody Nelson (1971). This approach is part of a research on the archaeology of media and a reflection on the ecology of attention. Following Donna Haraway, Benjamin Efrati presents the evolution of our relationships with non-human entities (animal or computer) as a corollary of global ecocide - the Chthulucene. In a way that is both critical and poetic, without moral judgment, but with a touch of impertinence, it is the behavior of humans in the 21st century that Benjamin Efrati describes through the album.